Adwords tips

I am trying Adwords for my web hosting service and some lessons learnt:

* Try long tail keywords for competitive niche. The per click cost is less and the sale conversion can be higher.

* Observe other top performing ads and refine your ad copy. The copy needs to be relevant for the keyword. Same copy doesn’t trigger your ad for all keywords.

* Even if it is a global niche, try targeting audience in your locality. People may be comfortable buying from a local guy. You can also switch off the ads during night time in your region.


One response to “Adwords tips”

  1. Most internet marketers who are having success these days are promoting Cost-Per-Action, or CPA ads. This is because marketers don’t need to close high ticket sales in order to get commission for a conversion.