How to reduce Bounce Rate?

Bounce rate can be defined as how many visitors leave your site without seeing a second page in your site. This is an important metric for your website performance. It does not matter how many hits, page views, unique visitors you get. If they all leave immediately, then something is wrong.

How to measure Bounce rate?

You can install Google Analytics to monitor bounce rate. If 60 out of 100 visitors leave without seeing second page (usually in a given time like 30 minutes defined by cookies), then your bounce rate is 60%. A bounce rate below 40% is good. 40%-65% is OK. Anything above that should be taken care of. Also, what you want to achieve through your site also defines what is a good bounce rate for you. A high bounce rate is not always bad. For a search engine like Google, 100% bounce rate may be good, actually !

How to reduce bounce rate?

1. Choose your niche. The more focused you are the lesser will be the bounce rate. Don’t write about civil wars and cinema gossips in the same site.

2. Update your site regularly. Regular visitors may bounce too. People often visit their favorite sites to check for new content. If you don’t have new content they will bounce. Give them Email and RSS feed subscription options so they won’t contribute to the bounce rate.

3. Write in depth articles: People often land through search engines in particular pages. If you don’t have comprehensive info about the given topic, they will bounce.

4. Write more number of related articles: If viewers like any of your articles, they will like to read more of the same topic in your website. Try to write more number of related articles on any given topic.

5. Monitor the search terms: Sometimes Google can send you people for a not so matching query. It is not your fault. But, you can record these queries and try to provide updated content on these topics. So you will have better performance in Google and your visitors will also be happy.

6. Give internal links: Give a list of related articles at the end of each article. Link to relevant previous articles from within the article. Categorize and tag articles.

7. List popular posts in the sidebar.

8. Have better page navigation: Often people get lost and don’t have a clue how to reach parent sections. Give them navigation bread crumbs at the top like Home >> Category name >> Articles name . Link to previous and next articles. This would help people to navigate back and forth and explore.

9. Use homepage real estate: Many sites have 100s of useful articles. But the homepage will be static and clueless of the hidden content. Redesign your homepage to include teasers and direct important sections within your site. Make it dynamic to show the latest updates to the site automatically. But, please note that not all land in your site through homepage. So, you need to focus in internal linking, context based menus in all pages of your site.

10. Have a clear and simple menu: Google does this well. Don’t squeeze all your pages in the site in your menu. Have a context based dynamic menu for each page. A menu should be self-explanatory. Don’t design it badly to look like a flash gimmick.

Now a quick quiz. I assume that websites with some specific content will always universally have lower bounce rates. Can you guess what ? 😉

GoDaddy Sucks

GoDaddy Sucks. Why?

1. When you want to buy a single product, GoDaddy will keep pushing lot more products and confuse you. The check out is not a quick process.

2. Google “GoDaddy Problem“. There are so many GoDaddy specific problems.

3. GoDaddy doesn’t have the popular and familiar cpanel interface. The domain management interface, hosting management interface are all outdated, cluttered, not user-friendly at all. Since it has a uniquely useless interface, you will waste lot of time figuring out how to do things and finding the buttons.

4. If you want to move a domain registered with GoDaddy, you have to do 60 days before the domain expires. Else, it will lock the domain with them for another year. Considering how users think of moving only at the last minute, they will be trapped.

5. While most of the top web hosts offer unlimited web hosting space for around 6 US dollars a month, GoDaddy charges 13 USD.

6. No Fantastico / simple scripts to easily install software like WordPress. The alternative solution GoDaddy offers is horrible and slow.

7. GoDaddy doesn’t warn you before reaching the bandwidth limit. Instead I get a notice that I am going to be charged for extra bandwidth that I unknowingly consumed. If they had given a prior warning, I would have taken care. They are charging as high as 2 USD per 1 GB extra bandwidth which is atrocious. Nothing less than looting you. And before I could change a valid payment info, they are threatening me to wipe down all my sites. How dare! That too, I still have 2 years of hosting money paid in advance !

8. No easy and comprehensive way to track stats.

9. GoDaddy will lure with you lot of features which you will discover that they are individually priced.

10. GoDaddy seems to offer a slightly lesser prize for hosting. But, you will have to pay for 4 years, while companies like bluehost ask to pay for 2 years only . Once you are in, it’s a hard decision to move out before this 4 years time.

11. Once I got a email notice that there seems to be a phishing attempt from my site and it will suspend my site in a day If I don’t respond. How am I suppose to respond within such a short period? How if I was in a vacation?

12. Thinking they make it more safe, GoDaddy has made password recovery frustrating. They keep logging out automatically in short sessions. I want it to trust me more and make things easy.

This list will grow more as I continue to suffer.

Right now, the only thing pretty about GoDaddy is the girl they show in their homepage 🙂 Don’t get fooled !!

GoDaddy sucks.

Useful Tools for Web Developers

Free software tools I use and found highly useful for Web Developers:

1. NotePad++ – An advanced yet simple editor for viewing and editing codes.

2. FileZilla – The best tool for doing FTP.

3. Firefox – It is a must have development tool. If your work appears correct in Firefox, then you can be sure your work is standards compliant. Firefox serves as a platform for numerous other web development tools available as Firefox extensions.

4. GIMP – Free software for image editing.

5. FireBug – A Firefox extension which helps you understand the code and fix the bug. Must have Firefox extension.

Do you feel any other software should be a must-have one? Please let me know in the comments.